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High-Tech Device Simplifies Color Matching, Improves Accuracy

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High-Tech Device Simplifies Color Matching, Improves Accuracy

Pantone Color Capture DeviceColor matching just got a little easier and lot more accurate with Pantone LLC's release of a handheld device  named CAPSURE™. The ultra-portable device measures the color of any any surface — including highly textured textiles and small, multi-colored patterns — and matches it to a PANTONE® Color. A hundred colors at a time can be stored on the device for easy reference. Image capture technology lets users preview what they are measuring with CAPSURE™ on its 1.75-inch color screen in real time.  Those images are then stored on the device for later reference along with the captured colors. The device also has the ability to suggest harmonious shades and identify related colors that are lighter, darker or similar in tone to the captured colors. CAPSURE™ comes pre-loaded with all PANTONE® Color Libraries, allowing users to match more than 8,000 colors. Assuming that it works as stated on Pantone's website, (as I haven't tried the device myself) I imagine that anyone who needs to accurately identify and match colors would love to get a CAPSURE in their Christmas stocking this year. Many graphic designers, do-it-yourselfers, paint retailers, and interior designers will likely have this device on their wish lists this holiday season. But with a retail price of $649, I'm not sure how many Christmas stockings the CAPSURE will actually show up in this year. I'd love to hear your thoughts on this device, especially if you are a designer. Do you think it is worth the price tag? Why or why not?