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Heinz Announces Sustainable Packaging via Coca-Cola Partnership

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Heinz Announces Sustainable Packaging via Coca-Cola Partnership

In its first partnership of this kind, H.J. Heinz is teaming up with Coca-Cola to introduce more sustainable packaging for the brand's ketchup bottles. Heinz will use Coca-Cola's plant-based bottle technology for its ketchup packaging, marking the first change the company has made to its bottles since 1983, according to Packaging Digest.

Coca-Cola's PET PlantBottles bottles are partially produced from plants, with a lower reliance on non-renewable resources in comparison to more tradtional PET bottles. PlantBottles use sugarcane ethanol from Brazil and are currently available in nine national markets including Canada, Mexico, Chile, Brazil, Japan, Denmark, Sweden, Norway and the U.S. Coca-Cola aims to make all of its packaging to plant-based by 2010.

"The partnership of Coca-Cola and Heinz is a model of collaboration in the food and beverage industry that will make a sustainable difference for the planet," said Heinz Chairman, President and CEO William R. Johnson to the source.

Heinz's PlantBottle will appear in June with all of its 20-ounce bottles. Its packaging will be identified by a unique logo, on-pack messaging and a label reading, "Guess what my bottle is made of?"