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Google Sends Out 100,000 QR Code Stickers

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Google Sends Out 100,000 QR Code Stickers

DecalEarlier this month over 100,000 businesses around the country received a QR code sticker from Google that looks like the one here. These stickers were sent to the most popular businesses in Google's Local Business Center database. The idea is for companies to stick this postcard sized sticker in their front window.

I have written about QR codes before here and here. For a quick recap, QR codes are two dimensional barcodes that use the cameras in smartphones to direct people to web sites. You can see the QR code in the bottom right corner of Google's sticker. QR codes are very popular in Japan, and no doubt after this move by Google they will become more popular in this country.

Why would Google spend all this money sending these stickers out for free? Of course, they want more traffic to their web site. When you scan the QR code in these stickers, it takes you to the local listing for the business on Google with reviews, photos, and perhaps coupons.

It will be interesting to see how much this really spurs adoption of QR codes here. I can see a day in the not too distant future where most businesses have one of these stickers in their front window.

Now, you don't have to wait for Google to send you one, you can create your own QR code sticker that directs people to your web site right now. You can create a graphic file of your QR code by using a QR code generator site such as Delivr or Kaywa. Then you can print it yourself or, of course, Lightning Labels will be happy to print these stickers for you.

Resources

Google Favorite Places coming to window near you - cnet news

Google Favorite Places - Google

Scannable Retail Stickers to Extend Google's Local Presence - Clickz