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General Mills Goes With the Grain in Cereals

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General Mills Goes With the Grain in Cereals

Breakfast foods manufacturer General Mills now uses whole grains in more than 50 varieties of its cereals, Packaging Digest reports.

General Mills is making sure customers know about this milestone by placing a white check mark on the boxes and labels of these cereals, signifying that they are made with whole grains. The ingredients lists on these packages also feature whole grains as the primary and most prevalent constituent of the products.

Dietary Guidelines suggest that at least half of the grain consumed on a daily basis comes from whole grains, a feat that General Mills has claimed to accomplish without sacrificing taste.

"Whole grain makes a vital contribution to good health, and we know Americans value it in their cereals," Jeff Harmening, president of General Mills' Big G cereal division, told the news source. "As a company, we always strive to improve the health and nutrition of our products while never compromising taste."

Consumers are growing more conscious of what they eat, so boasting nutritional value on labels is an effective way of generating more sales.