When it comes to confusing food labels, terms such as "organic" and "all-natural" have beared the brunt of most criticism. Yet labels such as "multigrain" and "light" also merit a second look.
Shoppers searching for a healthy bread to serve their families have gravitated toward labels such as "multigrain" or "made with whole grain." However, MSN reports that they should search for "whole grain" or "100 percent whole wheat" instead.
"Multigrain" can erase the processes of refining that may have stripped away the healthiest portion of the bread, the source explains, whereas "whole grains" retain their fiber and nutrients.
Dieting consumers, or those just looking maintain their weight, often go for "light" products. MSN points out that this may not be in reference to the amount of fat. Instead, it may be describing the flavor.
"The flavor might be lighter, but you aren't saving one calorie," Bonnie Taub-Dix, a nutrition expert, told MSN. "The wording on light products can be confusing for consumers, but it is important to read the nutritional facts."
The best way for shoppers to counteract misleading labels is to check the nutritional facts and compare products.