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Food Industry Pushing Nutritional Content and Labeling

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Food Industry Pushing Nutritional Content and Labeling

Grocery stores, retailers and food manufacturers nationwide have recently made nutrition labeling top of mind. For example, Jewel-Osco grocery stores are highlighting certain food qualities such as "high fiber" and "Vitamin K" on products via "nutrition iQ" labels.

Walmart, which claims approximately one-third of the nation's grocery market, plans on reevaluting its products in an effort to reduce sodium and added sugar. Other food products have recently introduced front-of-pack Nutrition Keys that list potassium, fiber, vitamin A, vitamin C, Vitamin D, calcium, iron or protein, according to The Chicago Sun Times.

"We still encourage people to read labels, because they provide a complete snapshot of a food's nutritional value," said dietitian Kim Kirchherr, who designed Jewel's new "nutrition iQ" program along with Harvard Medical School.

"But we know our customers are looking for more healthy foods, and this is a quick and easy way for them to make better food choices in the store," she added.

Jewel-Osco's nutrition iQ labeling has passed FDA standards for saturated fat, sugar and sodium content limitations, The Chicago Sun Times reported.