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Fonts Important on Packaging Label

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Fonts Important on Packaging Label

I came across this interesting post from last week about the importance of type in package design. The article gives some examples of excellent design that use plain graphics and an appealing font as the main design element. Examples given are Izze beverages and Kettle chips.

This is a good reminder that it is not just great graphics that will ensure a beautifully designed label. Think carefully about the fonts you choose when designing your labels and make sure they fit the image you are trying to create. A well chosen font combined with pleasing graphics can only enhance the impact of your labels.