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Film Labels Wetten the Wine Just Fine

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Film Labels Wetten the Wine Just Fine

To confront the problem of wine labels deteriorating after sitting in an ice bucket for too long, Avery Dennison has released a new film label material that may be more durable.

Premium products like champagne, wines, cava, prosecco and spirits have usually used uncoated papers and wet glue labeling because paper provides consumers with the feeling of authenticity. The open-weave nature of paper fibers in labels allow moisture to be absorbed, which can cause the labels to be ruined or wrinkled

The technology has improved levels of resistance to water and does away with those unwanted wrinkles that occur from taking normal bottles out of cold areas or certain liquids. Consumers are offered the best of both worlds with the design style of paper but the durability of film.

"A wide range of decorative techniques can be used with this new material," said Francis Arnaud, business development manager at Avery Dennison Label and Packaging Materials. "Its paper-like look and feel helps converters reduce stock inventory because it suits a range of different bottles including sparkling wine, still white and rosé wines and spirits."

The company also plans to reduce manufacturing waste sent to landfills to 15 percent by 2015 and set the goal to reduce greenhouse gas emissions 15 percent by 2015 when compared to levels from 2005.