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FDA To Institute Consistent Front of Package Labeling


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FDA To Institute Consistent Front of Package Labeling

The FDA plans to create voluntary guidelines for food-makers and retailers to allow for easier to read nutrition labeling on the front of packages. The new labels may appear as soon as May 2011.

Though information on images and size has yet to be released, the FDA did confirm that labels will include details on calories, fiber, added sugar and saturated and trans fats.

"FDA's intent is to provide standardized, science-based criteria on which front of package nutrition labeling must be based," The Daily Green reported.

To inform consumers of the changes, The Grocery Manufacturers Association and the Food Marketing Institute will roll out a $50 million campaign in 2011.

Recently, many brands have introduced their own criteria for front of package labelling that goes against FDA regulations. Many manufacturers were crafting their own nutrition guidelines and qualifying unhealthy food as "sensible" or "smart" under the labeling. This provided motive for the FDA to develop its own labeling guidelines.

Companies such as Dreyers Grand Ice Cream, Nestle, and Schwan's Consumer Brands are among many to receive warning letters for their front of package labelling that the FDA has deemed inconsistent with its regulations.