High fructose corn syrup has garnered a bad reputation among many American consumers, who view the product as being an unhealthy artificial sweetener.
As a result, a number of organizations have rallied to have the agent's name changed to "corn sugar" for labeling purposes. However, the Food and Drug Administration recently rejected the proposal, which was led by the Corn Refiners Association. The FDA asserted that a "sugar" must be a solid, dried and crystallized food, not a syrup, The Associated Press reports.
The CRA has been running a campaign that claims the syrup actually has the same nutritional value as the traditional table sugar and that it is simply an alternate form of sugar. This notion was challenged by the Sugar Association last year, which said these claims were misleading.
"What's going on here is basically a con game to suggest otherwise," Dan Callister, the Sugar Association's lawyer, told The Associated Press. "What do con men do? They normally try to change their name. The FDA has thankfully stopped that."
High fructose corn syrup is frequently used in sweet products such as soda. As a result, many Americans have grown wary of products using this sweetener.