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Energy Star Introduces Enhanced Eco-Friendly Label

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Energy Star Introduces Enhanced Eco-Friendly Label

The Environmental Protection Agency and the Department of Energy have revamped the traditional Energy Star labels seen on appliances. Now, in an effort to urge manufacturers to create more energy-efficient models, it's launching "Energy Star Most Efficient" labeling.

Currently, only 5 percent of products featuring an Energy Star label fall in the Most Efficient category, which requires refrigerators and freezers to be 30 percent more efficient than standard products. Televisions are required to be 80 percent more efficient.

"Energy Star is a terrific brand that consumers trust. It not only connotes energy efficiency, but has a halo effect of quality among consumers," said John Taylor, vice president of government relations for LG Electronics USA, to GreenBiz. "But indeed there are many, many products that rightly earn the Energy Star mark, and the Most Efficient should be a stretch."

Of the 1,800 fridges and freezers featuring the Energy Star label, only 15 are considered Most Efficient, and only 18 televisions of the 1,400 Energy Star TVs qualify for this category.