Ultra-premium Dutch vodka maker Medea has introduced its product in new customizable, interactive packaging. The bottle allows consumers to program the label with custom text messages that scroll across an LED display.
The bottles can be programmed with six different messages, up to 225 characters per message, according to Artist Direct. Available in blue, white and pink LED, Medea retails between $39.99 and $49.99 for a 750 milliliter bottle. Medea can be purchased online or at select retailers.
"The makers say it entices drinkers to release their inner poet, inner philosopher, or inner flirt," wrote Jeff Salton on Gizmag.
Medea's display is battery-powered and can last up to a year-and-a-half. The bottle can be completely submerged in water and is freezer proof.
Imported from Holland, every batch of Medea goes through a multiple step distillation process. The packaging was first released in April of this year, although Medea is pushing it as a gift for the holidays and for New Years Eve.