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Disruptive Packaging

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Disruptive Packaging

The latest issue of Brand Packaging magazine salutes the top ten innovators in brand packaging. As part of this top ten it features the company that I believe has some of the best consumer product designs - Method Products. If your company sells consumer products you really should look closely at their packaging design. They have built a $30 million company in just five years in the ultra-competitive home cleaning products industry, and they have done it primarily because of their unique packaging.

The article titled Creative Disruption shows you some of the thinking behind their design ideas. The founders of Method realized early on that to break into such a highly competitive market they needed what they call "disruptive packaging". Something that really stands out from the competition. One of their first products was a bowling-pin-shaped dish soap in 2002 that put Method on the map.

Method is a wonderful example of how a company can distinguish itself with unique packaging. Whether you focus on the container or the label (or preferably both), it is important to stand out from your competition. People who have never tried your product will judge it by its packaging, so make sure you have packaging that is working hard for your product.