Businesses always have a preconceived notion of what their product stands for and the purpose it serves. The trouble with these notions, however, is that companies are frequently not part of their product's target audience, and as a result, they may misrepresent it when they bring it to market. This is why brands need to take a step back from their product and look at it from the customer's viewpoint. How the companies perceive their product doesn't matter, it's all about the intended buyer. When it comes to designing labels, keep the customer's perspective in mind. If a company is striving to reach an affluent market, the product label should represent this — it could make gratuitous use of white space or cursive fonts to convey that feeling. Conversely, if a product were meant for the everyday consumer, the label would still need to reflect its audience. Companies must also remember that a product release doesn't necessarily mean work on it is finished. If the item is struggling to find an audience, businesses should try a different label design to see if the product's image is the problem. Regardless of what type of product businesses make, the label is crucial to making a good first impression. By using a professional label printer such as Lightning Labels, brands can successfully nail that first impression.
The Customer's Shoes: Designing Labels for Your Target Audience
This entry was posted on October 10, 2011.