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'Cruelty-Free' Label Matters To Majority Of Women

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'Cruelty-Free' Label Matters To Majority Of Women

Women Prefer Cosmetics With Animal Rights Label

A lot of label consideration goes into buying cosmetics. Some women may think "rosy red" is better than "ladybug red," but not many think there is any label more important than "cruelty-free."

That's what Vitacost.com, an organic cosmetic retailer, found when it polled 1,300 American women on their cosmetic-purchasing habits and how labels figured into their decision-making.

Price Label Also A Factor
Survey results found 75 percent of women polled would purchase a product with a "cruelty-free" label rather than one without the label if all factors - price and quality, for instance - were equal. Thirty-six percent indicated that all or most of their beauty and health products they own are cruelty-free.

Seventy-five percent said they had at least one pet, and 86 percent of women said animal rights were "extremely important" or "somewhat important" to them. Vitacost also said the results of its nationwide survey closely reflected those of an internal survey conducted among 903 female customers.

"Marrying together the cruelty-free label and the discount price tag gives today's savvy cosmetics customer the opportunity to look great for less, while upholding personal morals and values," said David Zucker, chief marketing officer at Vitacost.