Corn processors in Colorado are facing a lawsuit from a group of sugar farmers after an attempt to label their products as "corn sugar." The corn farmers were seeking to avoid the negative connotations associated with high-fructose corn syrup in a recent marketing campaign.
According to the Associated Press, the Corn Refiners Association is seeking to use the new name on its food labels, while the Western Sugar Cooperative, Michigan Sugar Company and C&H Sugar Company have all requested that the U.S. District Court in Los Angeles end the advertising effort.
"This suit is about false advertising, pure and simple," said Inder Mathur, president and CEO of Western Sugar Cooperative, to Food Product Design. "If consumers are concerned about your product, then you should improve it or explain its benefits, not try to deceive people about its name or distort scientific facts."
According to the Corn Refiners Association, however, both products are "nutritionally and metabolically equivalent," and it should therefore be allowed to label its products as corn sugar. It also accused the sugar farmers of filing the lawsuit without merit, Food Product Design reported.