Anna's Thins cookies may grab the eyes of more shoppers now that the label and packaging have been completely overhauled.
Traditionally, Anna's Thins have been popular among Swedish consumers. Package Design Magazine reports that the cookie brand has refreshed its packaging with new logos, bright colors and eye-catching photography in order to appeal to global shoppers.
"The cookie cutter appears to have actually cut the window in the packaging, revealing the cookies inside. We turned a potential negative - broken cookies - into a positive by observing Swedish folklore and inviting people to make a wish," Sarah Moffat, the creative director of Anna's Thin's agency, Turner Duckworth, told the news source.
Released earlier this fall, the new package design was launched for Ginger Thins, Almond Thins, Orange Thins and Chocolate Mint Thins.
It's crucial to remember that different cultures may not respond the same way to labels and packages. If businesses are trying to extend their market globally, they may need to redesign certain aspects of their products to catch the eye of international consumers.