'Going green' has been the latest trend in recent years, with companies from all industries looking to adopt this strategy. However, according to a recent report, the number of consumers concerned with recycling has declined in recent years.
According to Perception Research Service's "Packaging and the Environment" report, 38 percent of consumers think they should be responsible for recycling product packaging, down from 42 percent in 2009. Additionally, they are less likely to purchase those products featuring sustainable packaging.
Despite these statistics, the report did reveal that consumers are more interested in purchasing products that are made from recycled materials, up from 39 percent in 2009 to 48 percent last year. However, only 17 percent of consumers will actually examine a package to see if it's recyclable before purchasing it.
"It's becoming clear that while consumers may voice concern for the environment, most appear unwilling, at the moment, to make any major sacrifices to make a difference. They'd rather rely on manufacturers to provide products and packaging that they can feel good about, without changing their behavior, giving up performance or paying more," Jonathan Asher, senior vice president of PRS, in a statement.
Regardless of consumers' concerns with packaging, more companies are launching sustainable efforts, from Coca-Cola's PlantBottle to Mattel's decreased twist-tie initiative.