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Confusing Consumers: Nutrition Labels Can Be Hard to Read

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Confusing Consumers: Nutrition Labels Can Be Hard to Read

According to the Centers for Disease Control and Prevention, approximately one-third of adults in the United States are obese.

Many of these overweight individuals know that making smarter food decisions is crucial to staying in shape. However, a significant number of these consumers have trouble reading nutritional labels and are skeptical of claims made by food manufacturers, according to a recent Nielsen poll.

More than half of respondents (59 percent) said they have difficulty understanding nutrition labels. Meanwhile, only three of the 10 food claims analyzed were considered to be truthful or believable by consumers.

"Consumer-friendly nutritional labeling can be a powerful marketing tool as consumers are hungry for easy-to-understand information. Clearly there is a need and an opportunity for more education to help reduce the skepticism that is apparent around all parts of the globe," the research asserts.

Food manufacturers are trying a variety of other strategies to make it more apparent which goods are healthy. Some have begun assigning point scores based on nutritional values, while others are color-coding packaging.