Soft drink manufacturer Coca-Cola is hoping to limit its environmental footprint by researching new methods for packaging its products.
The company has partnered with several biotechnology companies to replace its traditional plastic bottles with a 100 percent plant-based container. In 2009, the company developed a bottle that was made of 30 percent plant, which it hopes to improve upon in the near future.
As Package Design Magazine notes, the use of the existing plant-based bottle has already helped save the equivalent of 100,000 metric tons of carbon dioxide.
"This is a significant R&D investment in packaging innovation and is the next step toward our vision of creating all of our plastic packaging from responsibly sourced plant-based materials," Rick Frazier, vice president of commercial product supply for Coca-Cola, told the news source.
Coca-Cola promotes its environmental efforts on its product labels. Savvy consumers looking to buy eco-friendly products may take note of this designation when deciding which goods they want to buy.