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Clean Copy Key to Establishing Credibility

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Clean Copy Key to Establishing Credibility

Labels with perfect copy stand out from the crowd When most companies create their product label artwork, they focus on perfecting color schemes and graphic designs. While these visual cues are vital to attracting the interest of shoppers in a retail environment, well-written copy is also a vital element of any product label. A beautiful label design encourages consumers to pick a product off a shelf and consider purchasing it. It's what they do next — read the label. This is why one of the biggest mistakes your company can make is having grammatical or spelling errors on your product labels. For first-time buyers, noticing such errors can immediately destroy their confidence in your product. Fortunately, it only takes a little extra effort to prevent this from happening to you. Always proofread the text on your labels, from creation to completion. To improve the chances of identifying mistakes that can be cleaned up, enlist the help of other people to proofread your text. Get your label artwork in front of as many eyeballs as possible before sending it off to a printer such as Lightning Labels.