U.S. Greek-strained yogurt brand, Chobani, has unveiled its new yogurt product and packaging for kids, Chobani Champions. The new yogurt was launched under Ceradini Brand Design.
"From a design perspective, it was our mandate to simplify the creative with adequate usage of white space, but at the same time allowing for product shot prominence while highlighting and leveraging the visual equities associated with the brand," David Ceradini, president and chief creative officer of Ceradini Brand Design, said to the website Pop Sop.
"We also wanted to capture in the designs and through the use of bold color, the popularity of Chobani Champions flavors among kids, as well as the brand's real naturalness and energy," he added.
Chobani Champions claims to be the first ever Greek yogurt made for children, according to the source. It will be available in Honey-Nana and Very Berry flavors and will be packaged in 3.5 ounce containers. In addition to being available in individual servings, it is also being sold in four packs.
The yogurt brand is promoting the new product through marketing efforts on its Facebook page.