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Chew on This: New Stride Brand, Packaging To Inspire Teens


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Chew on This: New Stride Brand, Packaging To Inspire Teens

Stride Gum To Feature New Packaging

Stride Gum is launching a new gum brand and packaging effort to encourage teenage consumers to embrace their individuality.

The new iD Gum packaging features an innovative folding pack that has a magnet to keep it closed. When consumers open the pack, they'll see original artwork from emerging young artists from across the globe. There are 18 new designs in total.

"Today's teens are really looking for that emotional connection with their brands and are hungry for new ways to explore and display their creativity and individuality," said Stephanie Wilkes, vice president of North America confections at Kraft Foods, the parent company of Stride. "The uniqueness of ID gum - from the artwork to the packaging to its online gaming experience - takes discovery and personal expression to a whole new level."

The flavors of the gum include BerryMelon, Peppermint and Spearmint.

Johnnie Walker Features One-of-a-Kind Label
What do whisky, South Africa and labels have in common? Johnnie Walker of course. In another unique marketing campaign, the company is opening a "one bottle" store in South Africa that will feature a world-class bottle of whisky. 

Johnnie Walker is featuring a one-of-a-kind bottle with a platinum label that will be the only item on sale in the Johannesburg location. In order to purchase the 18-year-old whiskey, a person can bid in the store or online. All the proceeds are being donated to South Africans Against Drunk Driving.