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Centrum Finds New Label Changes Hard to Swallow

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Centrum Finds New Label Changes Hard to Swallow

The more than 12 million U.S. household that use Centrum multivitamins may soon see a change on the supplements' labels.

A recent agreement was made between the supplement maker, Pfizer, which produces Centrum, and the Center for Science in the Public Interest, that will result in a change to the labels for Centrum Ultra Women's and Centrum Silver Women's multivitamins, as well as Centrum Ultra Men's and Centrum Silver Ultra Men's multivitamins.

The labels say the women's multivitamins support "breast health," while the men's vitamins support "colon health" - claims the CSPI say may mislead consumers. Pfizer says it used the above wording because the pills contain Vitamin D, which has been linked to protective benefits against cancer.

"Those claims of breast and colon health implied that the supplements would prevent breast and colon cancer -- disease prevention claims that supplement manufacturers can't legally make," said Steve Gardner, litigation director at CSPI.

Pfizer's official statement said that although they abided by the CSPI's requirements, the pill maker does not agree with the changes.