Skip to main content
Toggle Nav
Cart() cart() cart(US $ 0.00)

California Giant Berry Farm Includes QR Codes on Re-Designed Labels

LightningQuoteTM

Get Your FREE Quote Instantly!
Get Started

California Giant Berry Farm Includes QR Codes on Re-Designed Labels

In an effort to engage with consumers via its redesigned labels, California Giant Berry Farms has placed QR codes on its clamshell packages. When scanned with a smartphone, the codes bring consumers to a website where the consumer has the opportunity to win a $100 grocery gift card.

Gift cards will be awarded weekly throughout the year, with the company making matching donations to charitable causes, according to the website The Packer.

"This initiative is really embarking on new territory for us as we learn more about how consumers are changing their behavior based on social media marketing using their smartphones," said Cindy Jewell, director of marketing, the website Fresh Plaza noted.

"We agree with the experts that the potential for QR Codes is limitless as they enhance the social media experience of bringing people together with technology," she added.

In addition to offering consumers a chance to win free groceries, California Giant Berry Farm will also track the relationship between the codes and contest entries and collect consumer data for use in future communications.