A South African baby goods manufacturer has redesigned its Baby Sitter product to add a safety label warning of the dangers of misusing the device.
The Bumbo Baby Sitter enables parents to sit their children up before they are physically able to do it themselves. However, if babies rock or move around a lot, the device can be toppled over, leading to injuries — particularly if the Baby Sitter is placed on elevated surfaces, Reuters reports.
In response, the company halted sales on the product to add a safety label that warns parents of potential dangers. More than 300 incidents were reported worldwide.
"The Bumbo baby seat is a safe product for infants when it is used as intended: on the floor and never on an elevated surface," the company said in a statement. "Children should always been closely supervised when they are in the Bumbo seat."
Bumbo's situation highlights the need to consider all the uses of a product before releasing it to the market. Companies should always explore the ways consumers use products and include the proper safety labels.