The parental advisory sticker that has been slapped across CDs for years warning consumers of explicit lyrics has received a makeover. As more people move towards online downloads and away from hard copies of music, digital songs that feature explicit lyrics will be flagged as well, with the UK's British Recorded Music Industry (BPI) taking the lead in the move.
Aside from Apple's iTunes, few music downloading services feature a parental advisory system. The BPI's effort will roll out over the upcoming weeks, and then individual services will have to adopt the suggestions, the BBC reported.
"We are updating our Parental Advisory Scheme for the digital age to ensure that explicit songs and videos are clearly labeled, giving parents the ability to identify material that may not be appropriate for their children," said Geoff Taylor, BPI chief executive.
VEVO, another service, has also backed the initiative, stating that although artists should be given creative license with their work, parents deserve the right to protect their children against unsuitable footage or content, Music Week reported.