While some labels are designed to convey information, such as ingredients or nutritional facts, others can help generate awareness and boost sales. As the old expression goes, "There are no second chances at making a good first impression." Whether consumers are browsing the shelves of a grocery store or picking a bottle of wine from a liquor store rack, labels are often the key to making that first impression. When it comes to generating sales, getting the customer to stop and look at a product is crucial. Once a sticker has caught shoppers' eyes, they will spend more time with a product, reading the label and learning about it. However, if the label doesn't stop them in their tracks in the first place, there is a chance they may never notice the item. Ultimately, the product needs to be able to sell itself, but a vibrant, eye-catching label is a great start. Through custom labels, manufacturers can make their products stand out from the crowd and improve their chances of making a sale.
Boosting Sales Through Better Label Design
This entry was posted on September 12, 2011.