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Barbie In Trouble After Using Paper From Endangered Rainforests

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Barbie In Trouble After Using Paper From Endangered Rainforests

Barbie has landed herself in some big trouble.

The world's largest toy manufacturer, Mattel, has been accused of packaging Barbie and other toys in paper made from rainforests in Indonesia, - home to some of the world's most endangered species, including tigers, elephants, leopards and orangutans, the Los Angeles Times reported. In response, environmentalists, including Greenpeace, have launched an international campaign in protest.

This week, environmental activists stormed Mattel's 15-story headquarters in El Segundo, California. Some rappelled down the building to hang a banner that featured a frowning Ken doll and read, "Barbie: It's over. I don't date girls that are into deforestation." Ten protesters were arrested, including one who was dressed as the doll and was driving a bright pink skip loader, a piece of construction equipment.

"Barbie's dirty secret is that her packaging is made from the rain forests of Indonesia," said Rolf Skar, senior forest campaigner for Greenpeace USA, the source reported. "Mattel has shown no due diligence. It buys paper without asking where it's coming from."

Ironically, Mattel recently rolled out initiatives to reduce its packaging while boosting its sustainability. It had also promoted recycling at company locations across the globe.