Skip to main content
Toggle Nav
Cart() cart() cart(US $ 0.00)

Barb Tarbox's Image to Appear on Canadian Cigarette Labels to Deter Smokers

LightningQuoteTM

Get Your FREE Quote Instantly!
Get Started

Barb Tarbox's Image to Appear on Canadian Cigarette Labels to Deter Smokers

Canada's Federal Health Minister, Leona Aglukkaq, recently announced the new warning label requirements for cigarette packaging. The labels will be more graphic, take up 75 percent of the pack and include the phone number to a anti-smoking hotline.

The graphic images appearing on the labels will be of Barb Tarbox, emaciated and on her death-bed. Tarbox died in 2003 of lung cancer and her image was captured by Edmonton Journal photojournalist, Greg Southam. The caption by her image reads, "This is what dying of lung cancer looks like. Barb Tarbox died at 42 of lung cancer caused by smoking."

According to Tarbox's family and Southam, she would be pleased with Canada's decision to use her image.

"In fact, I know exactly what she would say," said Southam to the source.

"Her favorite expression was, 'Phenomenal.' She would really mean it now. It took way too long for this to happen, but they've made the right decision," he added.