Because the beer is sold in grocery stores within the state and anyone can see the labels — including children — the state's alcoholic beverage control agency has nixed the sale of the product. The Alabama Alcoholic Beverage Control board compiled a list of words and phrases based on Federal Communications Commission sources to arrive to that conclusion.
"That's the whole reason for the rule, to keep dirty pictures and dirty words away from children," Bob Martin, an attorney with the agency, told the news source. "Personally, I believe the staff made the right call."
Other beers and alcoholic drinks are sold in the state with similarly questionable names, but because they have been sold for a long time, the AABC is unwilling to take action against these products.
When designing a product label, it's important to consider local legislation to ensure the sticker or product doesn't clash with the law.