ASC Industries, a manufacturer of water pumps and water pump timing kits, is looking to boost buyer engagement by printing quick response codes on its labels.
The codes will appear on ASC- and Airtex-branded water pumps above the part number label. Customers can scan the barcode-like images with their smartphones, which will direct them to a product-specific URL. At the website, users can find product and application information, such as installation instructions, product bulletins and application-specific links.
ASC will print the barcodes on products sold in a variety of countries, ranging from the United States to China.
QR codes are quickly becoming popular methods of engaging consumers, and as the number of shoppers scanning these codes increases, so too will the number of companies printing them on labels. According to a report from Scanbuy, mobile traffic stemming from QR codes was up 600 percent in the three-month period ending in June, with more than 400,000 UPCs scanned by the company's app.