The consumer electronics giant Apple is developing a new label that would enable the company to keep products charged as they sit in packaging at retail.
Called Active Electronic Media Packaging, the new technology would replace traditional labels with an RF power transmitter. The packaging itself would act as a wireless receiver, supplying enough power to the enclosed device to keep it at full charge, Apple Insider reports.
Apple is actively looking to solve other issues with conventional containers as well, such as developing easier ways to interact with products in packaging.
"Although typical packaging for an electronic media device may be designed to adequately protect the device from shock or damage, the packaging is extremely limited in other respects," the filing reads. "Although unobtrusive packaging designs have been developed, these designs typically do not allow electronic media devices to be interacted with while inside the packaging."
Business owners need to keep their packaging in mind as they develop their products. A container that charges products makes sense for Apple, just as the West Coast Chill Pure Energy Drink that comes with a self-chilling function complements that beverage.