Wine may be associated with images of high culture, art and fine conversation, but one new brand label is putting a bit of rock 'n' roll in consumers' lives.
Classic rock band AC/DC has turned vintner, teaming up with Australian winery Warburn Estate to introduce a selection of four red and white wines. The wine labels will feature pictures of the musicians' album covers, as well as the names of their biggest hits, which each bottle was inspired by.
According to The Herald Sun, the wines were sourced from the Barossa and Coonawarra regions and include "Back in Black" Shiraz, "Highway to Hell" Cabernet Sauvignon, "You Shook Me All Night Long" Moscato and "Hells Bells" Sauvignon Blanc.
The wines will be available across Australia on Thursday at retailers Dan Murphy's, BWS and Woolworths Liquor. "We wanted to make sure that AC/DC's hometown fan base could have easy access to their rock icons' wines," Steve Donohue, general manager of buying for the Woolworths Liquor Group, told the source.