I have been a big fan of MarketingSherpa for many years now. They are specialists in tracking what actually works in all aspects of marketing and they produce interesting articles and case studies on a regular basis. So, when a couple of months ago they asked me to do an interview on label design I jumped at the chance.
The title of the article is Label Design Primer: 13 Tips to Help Your Product Get Noticed on Store Shelves, and you can read the full article here. But you need to be quick, it is only available to everyone for the next week (until July 8th). After that you will have to register at MarketingSherpa before you can read the entire article.
Regular readers of this blog and our newsletter will recognize some of the points here. Basically, I talked about what you need to do to get your label to stand out from the crowd. While there are no hard and fast rules that guarantee your labels will get noticed, by following these tips you will be doing a better job than most of your competition.